Authentic Self, Authentic Success
Small business owners know that the most challenging part of the job is not doing what it is you do–that thing you’re super good and the reason why you started a business in the first place. No, that’s the easy part. It’s the spreading of your message that’s hard. In other words, marketing.
There are so many ways to communicate your talents these days that I’ve often sat overwhelmed by where to start. The internet alone can lead you down a path of no return with short videos, downloadable gifts, web articles, 21 day programs and on and on. Do I need to do all these things?
The answer I’ve come it is no, I don’t. Not all of them. I need to do the things that feel most authentic to me, do them well and do them often. And this will bring the kinds of clients that I’m looking for. We all have ways in which we express ourselves best. Writing, fine art making, speaking, video production, teaching, one-on-one discussion. If you’ve got a message to get out, figure out what your best two ways of communication are and do them consistently. And here’s maybe the challenging part–let go of the other stuff. If it doesn’t feel right to you, your audience can tell and won’t respond. At least that’s what I’m starting to figure out. This is my most current small business owner challenge. Twitter for example, I just can’t. There’s nothing there that grabs my soul and so doesn’t work for me. I’m letting it go. I will survive.
Substitute small business marketing for job, relationship, environment and the same thing goes. Do what you do best and what makes you feel most comfortable. Do it from a place that is authentically you and soon enough, you will find success.