Small business owners know that the most challenging part of the job is not doing what it is you do–that thing you’re super good and the reason why you started a business in the first place. No, that’s the easy part. It’s the spreading of your message that’s hard. In other words, marketing.
There are so many ways to communicate your talents these days that I’ve often sat overwhelmed by where to start. The internet alone can lead you down a path of no return with short videos, downloadable gifts, web articles, 21 day programs and on and on. Do I need to do all these things?
The answer I’ve come it is no, I don’t. Not all of them. I need to do the things that feel most authentic to me, do them well and do them often. And this will bring the kinds of clients that I’m looking for. We all have ways in which we express ourselves best. Writing, fine art making, speaking, video production, teaching, one-on-one discussion. If you’ve got a message to get out, figure out what your best two ways of communication are and do them consistently. And here’s maybe the challenging part–let go of the other stuff. If it doesn’t feel right to you, your audience can tell and won’t respond. At least that’s what I’m starting to figure out. This is my most current small business owner challenge. Twitter for example, I just can’t. There’s nothing there that grabs my soul and so doesn’t work for me. I’m letting it go. I will survive.
Substitute small business marketing for job, relationship, environment and the same thing goes. Do what you do best and what makes you feel most comfortable. Do it from a place that is authentically you and soon enough, you will find success.
So I am making a commitment to writing again. This is it. This is me, finding my own bliss. Making space for that thing that makes me forget about time.
Here’s a sneak peek
Where is your bliss? What can you do to create more space for it? Here, do this worksheet and give it some thought.
Please join me as I show my daily appreciation for the little thing for which I give thanks. Every morning for the next month I will be posting a photo and some words of gratitude on Instagram and Facebook.
Follow along and better yet, join. So far it’s a wonderful way to pause and reflect on the day ahead or the day that has passed and pull out the gems that keep me going.
Thankful for discovering this delightful bottle of wine and the company with which it was shared.
#gratitude #thankful @leighvincola
For the last several months I have been working with an incredibly talented massage therapist. Together we are working on my body’s knots and tangles and where her life can be encouraged to move forward. It’s a wonderful exchange and I’ve learned that we actually approach the difficult stuff in a similar way—by backing off and trying from a different angle.
I’ve got a lot of junk going on around my right IT band and (Rachel, lets call her) was working on where this all jammed up around my knee. Ouch. Too much. And with that reaction from me, she backed off and worked it from higher up and lower down. Eventually, a few sessions later, we got back to the knee but in order to get there she needed to work out some other stuff first.
And this is exactly what happened when Rachel was sitting in my office hammering away at the difficult topic of her home life. Leave it, I suggested. Let’s focus on something else that’s easier, something where you can be successful and let that confidence back you into the meaty stuff at home. The next time I saw her she had taken steps towards some of her work goals, was feeling pretty good about it and had some new insights about how to address the issues at home.
Sometimes tackling your biggest fears head on, get you past them. But sometimes a more delicate approach can be equally successful. There is something to be said for sidestepping “the big one” and finding an opening through something else. It’s working with my own body tangles. Start with the easy stuff. Set yourself up for success.